Turning workplace culture expertise into national media coverage

Our work together is focused on building the public profile and authority around her ideas. 

With her book, Culture by Design, launching in February and a growing focus on speaking, the timing was right to become much more deliberate about the conversations she wanted to be known for.

I began working with Workplace Culture expert Beth Hall six weeks ago.When Beth approached me, she was looking to build a stronger public profile around her ideas and expertise, taking her voice beyond the audiences who already knew her work.

Beth brings a distinct perspective to workplace culture. Rather than taking workplace initiatives at face value, she examines the assumptions behind them - who they are designed around, who benefits, who may be overlooked and what unintended consequences or organisational trade-offs are being missed.Our focus has been on identifying where that perspective intersects with the news agenda and turning it into timely, relevant media opportunities.

Since we started working together, we have placed two opinion pieces with News Corp, appearing in the Daily Telegraph, Herald Sun and Courier-Mail and syndicated across all 12 Australian Business Network mastheads.

Beth has also been interviewed on Melbourne’s highest-rating breakfast program, 3AW Breakfast, and profiled by Dynamic Business for its Founder Friday series. 

The media coverage is taking Beth’s already strong professional profile to new audiences, reinforcing her authority on workplace culture and building momentum ahead of the launch of her book and the next phase of her speaking career.