Strategic storytelling. Media impact. Communications that cut through.

With extensive experience shaping narratives across public health, private industry and government, I launched my business in 2025 to help organisations tell their stories with clarity and impact. 

I help executives and brands from diverse industries secure top-tier media coverage, build authority, and connect with the audiences that matter most.

My career began in print journalism, fuelling a lifelong passion for media and storytelling. Most recently, as a Senior Communications Manager at Mahlab, I was a finalist in two categories of the 2024 SABRE Asia-Pacific Awards for my media strategy promoting HR research.