Positioning a technology leader in Australia's AI debate

Challenge: As AI transforms the consulting industry, Altis Consulting wanted to share why it believes continued investment in graduate talent remains essential. The challenge was to shape that commitment into an opinion piece that would resonate with a broad business audience while positioning the business as a thoughtful contributor to the national conversation about AI and the future of work.

Result: National Opinion Coverage across NewsCorp's Australian Business Network, including the Herald Sun, Daily Telegraph, Courier Mail, The Advertiser and The Mercury.

My approach: I worked closely with Altis Consulting's leadership team to develop the key messages and media angle, translating the organisation's perspective into an opinion piece with broad relevance for business leaders. I then pitched the opinion piece to national media, securing publication across the Australian Business Network. 

Impact: National syndication demonstrated the strength and relevance of Altis Consulting's perspective, positioning the business as a credible voice in the national conversation about AI, workforce capability and the future of professional services.